Innovative people shape the financial services of tomorrow. New digital financial technologies offer many opportunities and advantages for banks and customers. The Swiss financial center combines its strengths of quality and stability with innovative solutions. The focus is on customers: they are the drivers that make services simpler, faster and at the same time more secure.
In order to continue to be successful in the future, the Swiss banks need an attractive and inspiring environment. This is why we, the Swiss Bankers Association (SBA), are committed to a competitive environment that offers scope for development and innovation. We are committed to entrepreneurial freedom and open markets so that Switzerland remains a leading financial centre.
